The Picto Fashion Photography Award – 2025

The 27th edition of the Picto Fashion Photography Award holds a special significance for Picto Foundation. The year 2025 marks the 75th anniversary of PICTO laboratories, founded in 1950. The Picto Fashion Photography Award is a crucial pillar of PICTO’s ongoing commitment to creation, particularly in supporting emerging talents. We aim to make the 2025 edition an exceptional event for these up-and-coming talents, finalists, and laureates who will receive the four awards this year.

It is with this vibrant energy that we are delighted to welcome host, actress, and stylist Daphné Bürki to chair the jury for this edition. As in previous years, four awards will be presented at the 27th ceremony of the Picto Fashion Photography Prize:

The Picto Fashion Photography Award highlights a style that contributes to the advancement of photographic creation in the service of fashion and luxury. The originality of the artistic signature and the inspiration evoked by the series will be the key qualities highlighted by this historic award, supported by Leica.

The le19M endowment for Fine Craft Photography recognizes a visual style capable of developing original creative proposals around the Fashion Craft trades. Aesthetic approach, personal universe, and sensitivity will determine the winner, who will collaborate with one of the resident houses of le19M—an exceptional venue designed by CHANEL, dedicated to the creation and transmission of the Fashion and Decorative Arts métiers.

The Filippo Roversi endowment celebrates the originality of an artist’s technical expertise whose visual creation is grounded in the use of unique processes or devices. Craftsmanship, technical processes, composition, and lighting will be the primary features of the work being honored. This award is supported by photographer Paolo Roversi, who will share a portfolio review and a signed print with the recipient.

The LGA Management / JANVIER endowment, in collaboration with LGA Management Agency and JANVIER Digital Photo Lab, recognizes a visual talent whose photography and art direction, applied to the worlds of beauty, still life, or luxury, spans across various mediums (print, digital, motion design, and video).