The results of the 2nd study by Tagwalk on the presence of linen in fashion collections

The Confédération Européenne du Lin et du Chanvre (CELC) reveals the results of a second study on the presence of linen in the collections of the designers who walk the catwalks of the 4 main fashion weeks in Paris, Milan, London and New York.
Tagwalk, a powerful keyword search engine launched by Alexandra Van Houtte in 2016, was once again called upon to conduct this study. With 385,000 unique visitors per year, mainly from the textile industry, Tagwalk has generated over the last 12 months 10.9 million searches for more than 200 million pieces of data analyzed.

Linen, a material favored by luxury brands

The Spring/Summer 2020 season clearly showed a breakthrough for linen in the Luxury collections: with 11% linen in all collections and with at least one linen look, this figure rose to 16.1% for the major houses (Prada, Acne, Miu Miu). For Summer 21, it was clear with a jump of +102% in linen looks on the catwalks, with 2.3% (220 silhouettes) vs. 1.2% (129) for P/E 2020. A record figure: 49% of designers presented at least one linen look in their collections, i.e. 18.6% of designers vs. 12.5% in 2020; 64% of brands are using linen in such a significant way for the first time! (Dior, Thom Brown, Fendi, Louis Vuitton) and 28% are brands from major groups (Fendi, Stella McCartney, Maison Margiela, etc.).