Stéphane Lavoué shoots Pernod Ricard’s 10th Carte Blanche Campaign : Seriously Convivial

Seriously Convivial celebrates a new facet of conviviality, the intrinsic ability of the Group’s employees and brands to create authentic moments of sharing and celebration.Unlike previous editions, the Group’s employees are not alone in achieving this objective. They are invited to meet other individuals who play a role in their respective communities as creators, links and ambassadors of this culture of sharing. Stéphane Lavoué drew nine cross-portraits from these nine meetings.