Stéphane Lavoué shoots Pernod Ricard’s 10th Carte Blanche Campaign : Go the Extra Mile

The Carte Blanche, entrusted each year to a renowned photographer, depicts one of the characteristic features of Pernod Ricard’s culture and state of mind. This year, Canadian photographer Kourtney Roy captured the ability of the Group’s 18,500 employees to surpass themselves in 18 snapshots: “Go the Extra Mile”.
Whether they were city brand manager, security manager or business analyst, the 18 employees slipped into the clothes of characters from the seventh art. This campaign is like a movie. Let the casting and the director take you on a journey to this “extra mile”.