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RYNSHU

Concept de la marque
Depuis la nuit des temps, se perpétue au Japon une tradition, réservée aux plus hautes castes, empereurs, artistes ou encore samouraïs (shoguns) : le changement de nom, symbole de l'évolution, de la mutation, du dépassement de soi.

Le célèbre peintre du XIXè Siècle, Hokusai Katsushika, eut de multiples patronymes.
De nos jours, chez les Kabuki et les Sumo, cette coutume se pratique dans un contexte spécial : le nouveau venu prend le nom de son prédécesseur.
Cette spécificité nippone s'applique aussi au poisson " buri ", réputé pour être source de succès.
A chaque étape de son existence, il change de nom : jeune il est " Inada ", à l'âge mûr il est " Hamachi ", en fin de vie il est " Buri ".

RYNSHU, héritier de ce legs du passé, a choisi de prendre, pour symboliser chaque étape importante de sa vie artistique, un nouveau nom.

A propos de RYNSHU :
Né Masatomo YAMASHI, il crée MA-JI création en 1985.
Son premier défilé MAJI MASATOMO, en 1986, a lieu pendant la semaine de la mode de Tokyo.
Il décide de changer de patronyme pour MASATOMO, en 1992 , et défile pour la première fois lors de la semaine de la mode à Paris, ce qu'il n'a cessé de faire à ce jour.
En 2008, il change d'état civil, il devient Rynshu HASHIMOTO et crée sa société de production de films " MASATOMO DREAM CORPORATION ".
Cette année, pour la présentation de sa collection Automne-Hiver 2010-2011 à Paris, MASATOMO devient RYNSHU.
RYNSHU est un style, moderne, élégant, loin des conventions.
Depuis ses début dans la mode, RYNSHU travaille sans assistant. Il écrit, aussi, des scénarios, réalise des costumes de scène, PDG, il assure la direction artistique de Masatomo inc. et Masatomo Dream Corporation. Adepte du surpassement, il entend bien rester actif toute sa vie.


RYNSHU

Brand concept
Since ancient times, there is a tradition that people such as the samurai, the shoguns, the emperors, and artists, change their names with the aim of self development and to go beyond themselves.
For example Hokusai KATSUSHIKA, the famous artist, is known for his multiple names (Sôri.Gakyojin HOKUSAI, Iitsu….)
These days, a similar tradition is applied especially in the world of Kabuki and Sumo.
Each new generation of artists takes the names of their predecessors. Furthermore, there is an another fact that also characterizes and illustrates this importance of the name choice. It concerns a Japanese fish called "buri", which is famous as a symbol of success.
The fish takes a different name at each stage of his existence. When young, it's called"Inada", "Hamachi" in middle age and "Buri" at the end of it's life.

Rynshu has chosen to perpetuate this tradition and apply it to his artistic life, so that this moment of his self development is marked and symbolized by a change of name.

Concerning RYNSHU:
Born Masatomo YAMAJI, he creates MA-JI in 1985. His first show MAJI MASATOMO, in 1986, took place during the Tokyo fashion week.
He decides to change his name to MASATOMO in 1992 and presents, for the 1st time, during the Paris fashion week. He never stopped till nowadays. In 2008, he changes his name to Rynshu HASHIMOTO and creates its film production company, "MASATOMO DREAM CORPORATION".
This season, for its Fall-Winter 2010-11 Paris presentation, MASATOMO becomes RYNSHU.
RYNSHU is a modern and elegant style, far from conventions. Since his debut as fashion designer, he has worked without assistant. He is in charge of the scenario writting, costume design, creative direction of all his licensed contract brands, and his own brand RYNSHU.
He aims to stay active all his life, always trying to go beyond himself.